Marketing Strategy

Big ideas are great. Smart ones are better.

At DW&Co., we don’t do marketing for marketing’s sake. We create clear, clever strategies that connect the dots between what you want to say and what your audience needs to hear.

We’ll help you:

  • Define what makes your brand tick (and stick)

  • Identify your best-fit audiences

  • Map out content, campaigns and comms that actually move the needle

Whether you’re launching, growing or reinventing, we’ll work with you to build a plan that’s as intentional as it is impactful.

Less fluff, more focus.

Brand Positioning

Stand for something. Be remembered for it.

Your brand isn’t just a logo or a clever tagline (though we love those too). It’s the story you own, the feeling you spark, and the space you claim in people’s minds.

We help you figure out:

  • What you really want to be known for

  • How to say it with confidence and clarity

  • Where your brand sits in the market (and how to stand out)

This is more than tone of voice or colour palettes — it’s about anchoring your brand in something meaningful. Something true.

Own your space. Say it loud. Say it soulfully.

Storytelling

Because stories stick — stats don’t.

People remember stories, not sales pitches. We help brands show up with heart, humour, and humanity through words that actually mean something.

Think:

  • Founder's stories that don’t sound like LinkedIn résumés

  • Taglines that give people goosebumps (or make them laugh)

  • Messaging frameworks that grow with your brand

We bring your voice to life in a way that feels like you — not your competitor, not a committee.

Let’s make your message unforgettable.

Digital

Where strategy meets scroll-stopping content.

We turn brand ideas into action — across websites, socials, email, and beyond.
It’s digital marketing that’s grounded in your goals, not guesswork.

Our digital work covers:

  • Paid and organic social content that clicks and connects

  • Website copy that is as intuitive as it is inviting

  • Campaigns that blend performance with personality

  • Email marketing that’s welcome in inboxes (not deleted on sight)

From tone of voice to final post, we will help you show up with consistency, creativity and cut-through.

Smart, soulful digital marketing — without the overwhelm.

PR

We help you shape the narrative.

From writing and distributing press releases to strategic media outreach and relationship building, DW&Co. can manage every aspect of your public relations.

We also coordinate and host in-region famils, ensuring media, influencers, and content creators experience your brand in a way that generates buzz and builds lasting visibility. Let us put your story in the spotlight and connect you with the right audiences through compelling coverage and creative exposure opportunities.